Write for search: use the same terms as the job post, keep them in plain text, and prove them in bullets.
Recruiters commonly search the candidate database using keywords (job titles, skills, locations) and narrow with filters. If your “keywords” are trapped inside icons, text boxes, tables, or images, they may not be searchable.
The recruiter search model
- The ATS stores your resume and (usually) extracts text from it.
- Recruiters search for keywords (skills, titles, tools) and see matching candidates.
- Recruiters filter results (location, education, stage, referral, etc.) to prioritize a shortlist.
Exact match vs “close enough”
Some ATS filtering tools require an exact keyword match in the application text. If the job calls for “Tableau,” writing “dashboard tools” is weaker for search.
Boolean search (AND / OR / NOT / quotes)
Some ATS platforms support Boolean queries (AND/OR/NOT), phrase search with quotes, and wildcards like*. This is why using the right exact terms helps.
engineer AND "senior developer"trainer OR instructor OR teacherJava*(to match Java / Javascript variations)
Where to place keywords (best spots)
Best placement order
- Experience bullets: highest credibility (keyword + proof + metric).
- Skills section: fast scan, but should be backed by bullets.
- Summary: only the most important 2–4 terms (avoid stuffing).
Be-findable checklist
Copy/paste this
- I used the exact tool names and role terms from the posting (when true).
- Key terms appear in Experience bullets with proof (scope/metrics).
- No columns/tables/text boxes/icons that could hide keywords from parsing.
- I included acronym + full form once (e.g., “ETL (extract, transform, load)”).
Sources
- Greenhouse Support: “Search candidates using Boolean queries” (AND/OR/NOT, phrase search, wildcards). View source
- Greenhouse Support: “Talent Filtering” (keyword search; required vs preferred terms; exact match requirement; filters). View source
- Greenhouse Support: “Search resumes for keywords” (full text search and keyword snippets). View source